I’ll tell you what, Chelsie Ann Hopkins and I had a crazy good time as we experienced the grand opening of the Nike NYC House of Innovation in New York City! Heidi O’Neill, who is Nike Direct President stated, “Nike NYC is designed to be a dynamic store environment, that is just as personal and responsive as digital, this premium destination gives consumers an athletic, immersive, and human connection to the Nike Brand”.
In this experience, we got to try on clothes using the “Scan To Try” technology, “Shop The Look”, and “Nike Instant Checkout”, which were all available if you download the Nike app on your smartphone. The Nike Sneaker Lab boasts of the largest seasonal collection of footwear in the world. The Nike Arena made the story of Nike and the experience definitely come to life!
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