The Suzan Releases Music Video for “Desire”

Japanese pop-rock sister duo The Suzan‘s vivid new EP Konichiwa is out now via Swedish music collective INGRID (LIV, Peter Bjorn and John) and can be purchased or streamed via all DSPs!

Produced by long-time collaborator Bjorn Yttling (Chrissie HyndePrimal ScreamLykke Li), the 3-song EP follows closely on the heels of 2017’s indie-pop anthem “Jungle Beat” and the vibrant Doki Doki Sounds EP – the band’s first US releases in over 4 years.

The Suzan consists of the sisters Rie and Saori and friend Nico. Their music is a multi-genre, wild song and dance that puts the POP in pop!  Today they premiere their song “DESIRE” to put all the grooves back into yourheart. We chat with them about their new video and how they keep their music fresh.

We can’t get enough of how visual this video is! Can you tell us about the concept and how it came to be?

Yu Nakajima, our director said,  “The title of the song ‘Desire’, and the way the track and lyrics repeat in a mystical way soon inspired me to make a collage-type video. From there I just carried on filming through that inspiration.I started developing my ideas from a book in the 90s about bizarre Japanese inventions, as I thought it fully demonstrated human desire.

I followed the title “Desire” and planned on filming a lot of human-desire-themed shots while 10% of it would be improvised.  However, we started enjoying it so much on the set, that over 30% of the video ended up being improvised. (haha) THE SUZAN trusted me and gave me freedom so that our crew could enjoy filming on the set, and as a result, I believe we were able to embody the feeling you get from the song that excites people’s childish curiosities.”

Stay In Touch w/ The Suzan

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