Counterfeit Culture Releases Lyric Video for “Apothecary”!

Post-hardcore act Counterfeit Culture has released their second single, “Apothecary” featuring Ricky Armellino of This Or The Apocalypse. The new lyric video talk about the purpose of the band’s message and the severity of domestic abuse, which is a reoccurring theme in the group’s newly announced, debut EP, Deathwish, which is set to release August 1st.

“Each of our music videos/songs have a message pertaining to an issue in society, (drug abuse, domestic abuse, etc), and our vision is to be more than just musicians, we want to be activists. The four of us want to help shift focus onto more important issues and prevent further damage to those who are lost or unheard,” says, vocalist, Nick Broglio.

In early 2017, the quartet went into the studio with Armellino (This Or The Apocalypse, Currents), who produced and engineered, what is now Deathwish. Mixed and mastered by Taylor Lawson (Periphery, Darkest Hour), the group shows promise with more to come after the release of this three track EP. Pre-orders are available at Counterfeit Culture‘s web-store.

“Apothecary” by Counterfeit Culture (featuring Ricky Armellino of This Or The Apocalypse)

https://www.youtube.com/watch?v=6KrpRCrNtD4

“This EP has been a very emotional release for us. The feelings that went into each song have come from experiences in our lives and in the lives of people around us. Our goal is to portray those difficulties that we and others face in an attempt to shed light on real-life issues in society,” Broglio comments.

About Counterfeit Culture:

In this day and age, we’re constantly bombarded by an onslaught of overwhelming influences from the entertainment industry and the media. It’s inescapable. Standing out from the pack becomes a bold proposition and an even bolder move. That’s where Counterfeit Culture come in. Not only do the New Jersey quartet—Nick Broglio [vocals], Patrick Robertson [guitar], Elijah Pagan [bass], and Chris Smith [drums]—shake up heavy music, but they also shake up pop culture at large, ripping conventions to shreds with an artful amalgam of intricate metallic musicianship and alternative-inspired melodies. Their 2017 Deathwish EP introduces an infectious ideology.

“The name Counterfeit Culture basically says that we live in a society where TV shows, movies, magazines, and web sites tell us how to dress, how to act, and how to live our lives,” says Patrick. “Society tries to force you to be a certain way. We’re saying that’s wrong, and you can be whoever you want to be and live life however you want.”

The members initially met in 2015 while still in high school. They quickly built a local buzz, performing with top-notch acts such as Suicide Silence, Whitechapel, Like Moth To Flames, The Plot In You, Erra, Thy Art Is Murder, Invent, Animate, and many more. In 2017, they worked with producer Ricky Armellino [Currents, This Or The Apocalypse] and mixer Taylor Larson [Periphery, Darkest Hour] on what would become Deathwish.

“We take inspiration from multiple genres,” the guitarist goes on. “Of course, we’re a heavy band, and we’ve got those down-tuned breakdowns. At the same time, there are melodic riffs and singing with layers of vocal harmonies. It’s this mix between alternative and metal.”

The single “Apothecary” illuminates the nuances of that style. Snapping from precise polyrhythmic pummeling into hypnotic harmonies, it consciously speaks up against domestic violence lyrically and in its cinematic music video.

“The lyrics are about pretending to be someone you’re not and trying to sell yourself as someone you’re not,” explains Nick. “The music video tells that story of domestic abuse. We gave it visual representation. It’s a girl in this abusive relationship, making it seem normal. Obviously, she’s in pain, but she doesn’t show it.”

Elsewhere, “X” tackles the horrors of drug addiction through a tightly woven sonic assault, “Second Soul” examines “the self-destructive death of one’s former self.” The band separates itself from their contemporaries through both the integration of melody and a fashion-conscious image, eschewing the typical “black t-shirt and jeans,” as Patrick puts it.

Drawing inspiration from remaining outsiders since growing up through and through, Deathwish is as real as heavy music gets. “When people hear this EP, I hope they think about how they’re living their lives and open their eyes,” Patrick concludes. “You don’t have to just do things the way your favorite actor does. Take our songs as inspiration to live your life how you want to live.”

“The songs come from an honest place,” Nick leaves off. “They talk about my past. I felt myself change as a person. I want other people to know that change is possible.”

Connect with Counterfeit Culture:

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