Editor’s Note: We are excited to exclusively premiere EMF’s cover of “Unbelievable” by New Myths via Madness To Creation!
New Myths recorded and performed a live in-studio video of a cover of EMF’s “Unbelievable.” First, they recorded the slowed down, grungy version of the song for release as a recorded single, then after getting a strong response in playing the cover at live at shows, decided it would be fun to also release a live in-studio version of the cover as well. Both versions recorded upstate NY, the recorded track was recorded and engineered by Seth Glassman, and the live in-studio was recorded and engineered by Larry Alexander and was filmed by photographer Chris Carroll.
About NEW MYTHS:
A New York power trio with an alt-rock/post-punk/pop sensibility, NEW MYTHS is the collaboration of Brit Boras (guitar/lead vocals), Rosie Slater (drums/vocals), and Marina Ross (bass/vocals). The trio writes what they love, combining elements from bands such as Garbage, Siouxsie and the Banshees, and The Pretenders. It’s “angry girl music of the indie rock persuasion.” – 10 Things I Hate About You.
In 2012, NEW MYTHS released their self-titled EP. The first single, “False Gold” was immeiately featured by Lou Reed on his XM radio show and used in several ad campaigns for companies such as Gucci and Reef Surfwear. Via their own record label, NEW MYTHS released their debut LP, “Give Me Noise,” in 2014. Following the release, the band was written up by major publications such as The New York Times, The Guardian, and Pop Matters.
“New Myths…darkly embroidered rock and synthpop, composed of drum hits that cast long shadows and synth tones that radiate an inner glow. Their guitars are supermassive and seem to suck away the air around them, and above this precise, conducted darkness their voices weave into gorgeous arabesques of harmony.” – THE GUARDIAN
In 2016, Steve Lamacq of BBC Radio 6 featured the band in his “Live From SXSW” show alongside acts like The Kills and Florence + The Machine.
NEW MYTHS have performed at music festivals such as SXSW, Pop Montreal, CMJ, Northside and Destination Moon. The band members have been spotted backing up acts like Kristin Kontrol and Frankie Rose, and singing in an SNL Digital Short with Paul Rudd. A favorite at Steve Madden Music, they have been tapped as direct support for major acts like Metric and Warpaint. In the fall of 2017, NEW MYTHS hit the road as direct support on tour with Cindy Wilson, (of The B-52s) and in the spring of 2019 toured as direct support for The Joy Formidable. Currently, they are gearing up for their hard-hitting sophomore release.
Check out NEW MYTHS at a gig below:
10/30 – Halloween Cover Show @ BERLIN – NY, NY [New Myths as The Go-Go’s w/ Sharkmuffin as Nirvana / Mima Good as Britney Spears]
11/10 – BABY’S ALL RIGHT – BROOKLYN, NY
12/8 – TRANS PECOS – BROOKLYN, NY [Babes All Rock Festival]
Fans can find NEW MYTHS at the following locations:
- Photo Credit: Lissy Elle Photography